The Business of Accounting

By the end of this section: I can explain how we make money.

• Industry Forces
• Firm Landscape
• How Firms Make Money
• Profitability Formula
• Profitability Calculator
• Profitability Levers
• Who Leads the Firm

By the end of this section: I know where growth comes from.

• Where Firms Grow
• Service Spectrum
• Compliance vs. Advisory
• Firm Calendar

By the end of this section: I know how to get something approved.

• Partner Types
• Tactical Playbook
• Questions That Open Doors
• Partner Says / You Say

By the end of this section: I can speak the language of the room.

• Glossary
• Quiz Me

By the end of this section: I know the tools that show up in partner conversations.

• The Tech Stack

• Make It Real
• AI Prompts