Section 02

Service & Industry Mix

By the end of this section: I know where growth comes from.

Where Firms Choose to GrowEvery growth conversation at the firm fits in one of these four boxes. The Service SpectrumEvery service a firm sells falls somewhere on this spectrum — from required work clients have to buy to chosen work clients only buy if BD & growth help them want it. Compliance vs. Advisory: The Strategic ShiftClick a model to compare pricing and growth ceiling. The Firm CalendarKnow the blackout windows before you plan your next initiative.

Start with: Where Firms Choose to Grow →